Goal #1 - CPCU is the most widely recognized, valued, and highly respected professional designation/brand in the property-casualty insurance industry by CPCU employers, industry practitioners and other important audiences.

 
Strategy #1
Continue to build relationships with employers of CPCUs and increase the percentage of Society members employed in targeted organizations representing 80 percent of members by the end of the fiscal year 2014.

Strategy #2
Reach key audiences, including employers, customers and the general public, through a sustained public relations process that burnishes the CPCU designation.

Strategy #3
Empower members to conduct a continuous grassroots program which promotes the CPCU designation and CPCU Society membership through peer-to-peer contact.

 Strategy #4
Employ social media on a multi-platform basis as an outreach program to the CPCU Society and the industry.

Strategy #5
Promote high ethical standards by monitoring member professional performance standards through enforcement of CPCU Code of Professional Conduct, adjudicating alleged violations and ethics public awareness activities.

Goal #2 - The CPCU Society and The Institutes are working together to assure that the CPCU experience is so valuable that a growing number of people are compelled to earn the CPCU designation and join the CPCU Society.

Strategy #1
Increase the number of industry professionals that take the first CPCU exam by 10 percent each year by October 2013 through a variety of recruitment and marketing programs. Reduce the average annual attrition rate of 9 percent of CPCU Society members by Oct. 31, 2013.

Strategy #2
Assure a level of completion by current CPCU candidates that is commensurate with the standards of the designation. By Oct. 31, 2013, reduce, where desirable, the current percentage of CPCU dropouts after the first exam and by improving on the current 17 percent of CPCU completion rate of first exam takers over a five year period.

Strategy #3
Assist the industry to attract a stream of diverse, new talent through CPCU-focused programs to improve the image of the industry as an employer of choice. Benchmark and increase the number of CPCU examination passers graduating from university risk management and insurance programs by Oct. 31, 2013.

Goal #3 - All Society members have access to a continually increasing number of programs and services that position them for success.

Strategy #1
Deliver pre-eminent property-casualty insurance technical content to meet member and chapter demand for high-quality, unique technical insurance programs and information on leading-edge topics in the property-casualty insurance industry through 2014.

Strategy #2
Continue to meet member and chapter demand for high-quality, unique leadership and ethics programs and information via the CPCU Society Center for Leadership through 2014.

Strategy #3
Provide members with skills to enhance their individual career management goals by delivering programs designed to improve their career management skills, giving them access to new and better jobs, and opportunities to share career management advice and support through 2014.